Artificial Intelligence (AI) has emerged as a transformative force in the healthcare industry, reshaping patient care, diagnostics, and research. In this blog post, we explore the profound impact of AI in healthcare, from revolutionizing diagnostic accuracy to enhancing patient outcomes.
Digital Touchpoints & Trust
In the new digital ecosystem, the first interaction between customer and company increasingly takes place in front of a screen. From research to purchase, and even post-sales support, online channels have become the permanent showcase where trust is built and the relationship with the brand is defined.
“Digital Touchpoints & Trust: The New Compass for SMEs” marks a major step forward in Webidoo Insight Lab’s analysis, as it is the first study to compare customer behavior with the level of digital maturity of Italian small and medium-sized enterprises.
At the heart of the research is the Digi-Gap SME Index, a new indicator that measures the distance between digital demand (what people want to do online) and digital supply (what SMEs actually make possible).
The report offers an integrated view of the digital customer journey, structured around three key stages:
- Information, where digital is now the rule and online presence becomes synonymous with reliability;
- Purchase, where the gap between intent and opportunity remains the critical point;
- Post-sales, where the relationship is strengthened through direct channels and timely responses.
The report introduces a new perspective: digital trust as a driver of growth.
Where online presence and relationships are coherent and integrated, the gap narrows, satisfaction increases, and business performance improves.
